Pepperfry Redesign
Shopping for furniture online can often feel overwhelming due to excessive choices and complex navigation. This project examines these challenges within Pepperfry, using user insights to design a more streamlined and user-friendly experience.
Category
Category
User Experience
User Experience
Scope
Scope
User research + Redesign
User research + Redesign
Timeline
Timeline
4 Months
4 Months
Tools
Tools
Figma
Figma
Problem Statement
Problem Statement
Users experience difficulty navigating and evaluating products on Pepperfry due to information overload, inefficient filtering, and lack of comparison tools, leading to increased decision-making time and reduced confidence.
Research
Research
Methods
Survey (27 users)
Interviews (10 users)
Key Insights
Key Insights
Information Overload
Product pages are text-heavy and hard to scan
Confusing Filters
Filters are inefficient and reset frequentlyNo Comparison Tools
Users struggle to evaluate similar productsDelivery Uncertainty
Shipping timelines are unclear early onHomepage Clutter
Excess banners and promotions reduce focus
Information Overload
Product pages are text-heavy and hard to scan
Confusing Filters
Filters are inefficient and reset frequentlyNo Comparison Tools
Users struggle to evaluate similar productsDelivery Uncertainty
Shipping timelines are unclear early onHomepage Clutter
Excess banners and promotions reduce focus
User Persona
User Persona
Varun, 29
Product Manager, Bengaluru
Shops online for convenience
Values design but needs efficiency
Wants quick comparison and clear information
Varun, 29
Product Manager, Bengaluru
Shops online for convenience
Values design but needs efficiency
Wants quick comparison and clear information
Pain Points:
Pain Points:
Overloaded product pages
Ineffective filters
No easy comparison
Hidden delivery details
User Persona
Varun, 29
Product Manager, Bengaluru
Shops online for convenience
Values design but needs efficiency
Wants quick comparison and clear information
Pain Points:
Overloaded product pages
Ineffective filters
No easy comparison
Hidden delivery details
Existing Task Flow
Existing Task Flow
Possible solutions
Possible solutions
Cleaning out the clutter
Cleaning out the clutter
Making suggestions more personalised
Making suggestions more personalised
Having comparison page
Having comparison page
AR Feature
AR Feature
Order Confirmation Page
Order Confirmation Page
Adding trust signals
Adding trust signals
Putting shipping information in forefront
Putting shipping information in forefront
Updated Footer
Updated Footer
Accessing Reviews easier
Accessing Reviews easier
Design process
Design process
Created task flows to identify friction points
Created task flows to identify friction points
Redesigned flows to reduce unnecessary steps
Redesigned flows to reduce unnecessary steps
Developed mid-fidelity wireframes focusing on structure and hierarchy
Developed mid-fidelity wireframes focusing on structure and hierarchy
Progressed to high-fidelity screens for final UI
Progressed to high-fidelity screens for final UI
User Persona
Varun, 29
Product Manager, Bengaluru
Shops online for convenience
Values design but needs efficiency
Wants quick comparison and clear information
Pain Points:
Overloaded product pages
Ineffective filters
No easy comparison
Hidden delivery details
Updated Task Flow
Updated Task Flow
Pepperfry Redesign
We’re moving beyond the traditional idea of board games, past the tabletop and into new
dimensions of play.
Board games aren’t just for kids, they’re for everyone, everywhere. We aim to redefine how people experience games, transforming them into spaces of connection, creativity, and shared joy that live far beyond the board.
Category
Branding & Visual Identity
Scope
Everything and Anything
Timeline
4 Months
Tools
Adobe Illustrator
Procreate
Adobe Photoshop
Figma
Research
Methods
Survey (27 users)
Interviews (10 users)
Key Insights
Information Overload
Product pages are text-heavy and hard to scan
Confusing Filters
Filters are inefficient and reset frequentlyNo Comparison Tools
Users struggle to evaluate similar productsDelivery Uncertainty
Shipping timelines are unclear early onHomepage Clutter
Excess banners and promotions reduce focus
Problem Statement
Users experience difficulty navigating and evaluating products on Pepperfry due to information overload, inefficient filtering, and lack of comparison tools, leading to increased decision-making time and reduced confidence.
Prototype Video
Prototype Video
Design process
This experience highlighted the value of slowing down and understanding the problem deeply before jumping into solutions. Focusing on user behavior and pain points helped me design more intentional, structured, and meaningful experiences.
This experience highlighted the value of slowing down and understanding the problem deeply before jumping into solutions. Focusing on user behavior and pain points helped me design more intentional, structured, and meaningful experiences.
Design process
This experience highlighted the value of slowing down and understanding the problem deeply before jumping into solutions. Focusing on user behavior and pain points helped me design more intentional, structured, and meaningful experiences.