Khel Khel Mein Studios
We’re moving beyond the traditional idea of board games, past the tabletop and into new
dimensions of play.
Board games aren’t just for kids, they’re for everyone, everywhere. We aim to redefine how people experience games, transforming them into spaces of connection, creativity, and shared joy that live far beyond the board.
We’re moving beyond the traditional idea of board games, past the tabletop and into new
dimensions of play.
Board games aren’t just for kids, they’re for everyone, everywhere. We aim to redefine how people experience games, transforming them into spaces of connection, creativity, and shared joy that live far beyond the board.
We’re moving beyond the traditional idea of board games, past the tabletop and into new
dimensions of play.
Board games aren’t just for kids, they’re for everyone, everywhere. We aim to redefine how people experience games, transforming them into spaces of connection, creativity, and shared joy that live far beyond the board.
Category
Category
Branding & Visual Identity
Branding & Visual Identity
Branding & Visual Identity
Scope
Scope
Everything and Anything
Everything and Anything
Everything and Anything
Timeline
Timeline
4 Months
4 Months
4 Months
Tools
Tools
Adobe Illustrator
Procreate
Adobe Photoshop
Figma
Adobe Illustrator
Procreate
Adobe Photoshop
Figma
Adobe Illustrator
Procreate
Adobe Photoshop
Figma
Project Brief
The brief was to conceptualize and build a hypothetical brand from the ground up, centered around a domain of personal interest. The project involved developing a comprehensive branding strategy from defining the brand archetype and positioning to articulating its vision, mission, and core values. This process enabled a deeper understanding of branding as a strategic discipline, going beyond visual elements like logos and color palettes to shape perception, narrative, and user connection.
The brief was to conceptualize and build a hypothetical brand from the ground up, centered around a domain of personal interest. The project involved developing a comprehensive branding strategy from defining the brand archetype and positioning to articulating its vision, mission, and core values. This process enabled a deeper understanding of branding as a strategic discipline, going beyond visual elements like logos and color palettes to shape perception, narrative, and user connection.
The brief was to conceptualize and build a hypothetical brand from the ground up, centered around a domain of personal interest. The project involved developing a comprehensive branding strategy from defining the brand archetype and positioning to articulating its vision, mission, and core values. This process enabled a deeper understanding of branding as a strategic discipline, going beyond visual elements like logos and color palettes to shape perception, narrative, and user connection.
Logo Exploration
The logo was designed to feel inviting, acting as a visual gateway into a community built around shared play and presence. Its minimal form ensures adaptability across diverse board game styles, while the sketch-like texture adds warmth and reflects the brand’s evolving, people-driven nature.
The logo was designed to feel inviting, acting as a visual gateway into a community built around shared play and presence. Its minimal form ensures adaptability across diverse board game styles, while the sketch-like texture adds warmth and reflects the brand’s evolving, people-driven nature.
The logo was designed to feel inviting, acting as a visual gateway into a community built around shared play and presence. Its minimal form ensures adaptability across diverse board game styles, while the sketch-like texture adds warmth and reflects the brand’s evolving, people-driven nature.
How are we different?
One of the major competitors of board games today is the world of video games known for their immersive nature and ability to engage players through space, interaction, and form. This inspired us to rethink the boundaries of traditional board games. Our aim is to move beyond the conventional flat-lay format and reimagine gameplay as a multi-dimensional, spatial experience. One that invites players to connect, explore, and engage in entirely new ways.
One of the major competitors of board games today is the world of video games known for their immersive nature and ability to engage players through space, interaction, and form. This inspired us to rethink the boundaries of traditional board games. Our aim is to move beyond the conventional flat-lay format and reimagine gameplay as a multi-dimensional, spatial experience. One that invites players to connect, explore, and engage in entirely new ways.
One of the major competitors of board games today is the world of video games known for their immersive nature and ability to engage players through space, interaction, and form. This inspired us to rethink the boundaries of traditional board games. Our aim is to move beyond the conventional flat-lay format and reimagine gameplay as a multi-dimensional, spatial experience. One that invites players to connect, explore, and engage in entirely new ways.
Process
Brand Substance
Brand Character
Brand Positioning
Verbal Expression
Brand Narrative
Visual Identity
Working through the strategy step by step allowed me to create something that communicates beyond words. Each element contributes to a solution that is both thoughtful and long-lasting. Instead of jumping straight into visuals, taking the time to understand the brand’s needs helped shape a more meaningful outcome.
Working through the strategy step by step allowed me to create something that communicates beyond words. Each element contributes to a solution that is both thoughtful and long-lasting. Instead of jumping straight into visuals, taking the time to understand the brand’s needs helped shape a more meaningful outcome.
